Every season we learn of dozens of fashion and beauty trends – some more accessible than others! Of course, every brand wants to push their new product as the next big thing, and try to create their own trends to drive demand.
Only a handful of these ‘trends’ turn into legit trends that actually have an impact on our beauty routines.
So, how can we tell which trends are real and which are no more than marketing?
By turning to perhaps the biggest data gatherer in the world: Google.
Google collated search data on skincare to find out the biggest 2017 skincare trends in some of the biggest markets in the world. While their report is mainly targeted at skincare brands, the results are intriguing for all of us! Continue reading