Men have been using cosmetics for thousands of years, from the Egyptians’ love for kohl, to the Elizabethans’ use of lead-based cosmetics to whiten the skin. During the past century, men’s makeup certainly hasn’t been the norm! Aside from the brief guyliner trend in the mid-noughties, men’s makeup is still chiefly associated with drag.
But in recent years, there have been signs that men’s makeup is moving away from the theatrical and towards the practical.
In fact, the UK boss of L’Oreal reckons we could be seeing men’s makeup counters at department stores within five years.
So, what’s behind this change? What men’s makeup products can we expect to see? Is it a fad or here to stay? Continue reading →
Staying on top of beauty trends is essential if you’re to grab the latest must-have product before the rest of the world catches on! But 2018 looks set to bring not just the usual hair and makeup trends that we see on the catwalk, but also some bigger movements in the beauty industry that could transform our routines for months and years to come! We’ve looked at findings from Pinterest and tapped into the team’s own know-how to draw up this list of beauty predictions for the new year! Continue reading →
A brand new fashion season brings with it a bucketload of incredible looks on the catwalk. Although there are plenty of fashionistas here at Direct Cosmetics, we always pay closest attention to the hair and makeup, not the clothes!
This season saw some particularly bold looks on the runway, but they’ll only need small tweaks to make them workable IRL!
Makeup is the key to perfecting every Halloween costume, whether you’re going down the traditional spooky costume route or turning to pop culture for your outfit idea.
Instead of splashing out on face paint, fake blood and other costume makeup that you’ll only get a chance to use once, these clever Halloween makeup hacks will show you how to make the most of regular beauty products this Halloween.
If you’re planning to dress up as Harley Quinn, a Pokémon trainer, or your favourite Star Wars/Game of Thrones/Marvel character for this year’s Halloween party, the makeup you opt for is kinda obvious – something that fits the character.
However, if you’d like this year’s Halloween costume to be centred on your incredible makeup skills instead of a pop culture character, it might be a little trickier to find inspiration.
This year, the Direct Cosmetics team share their favourite show-stopping Halloween makeup ideas for 2016. Which is your favourite?
Now that the summer is coming to an end, beauty buffs like ourselves are beginning to stare wistfully into our cosmetics cabinets at home, longing to replace that light floral fragrance and that summery, shimmery body powder. How can we manage that transition from summer to autumn without breaking the bank? Fortunately, retailers such as Direct Cosmetics sell big brand name cosmetics at bargain prices. Here are ten autumnal makeup essentials for you budget beauty buffs out there.