Top 2018 Beauty Trend Predictions

Staying on top of beauty trends is essential if you’re to grab the latest must-have product before the rest of the world catches on! But 2018 looks set to bring not just the usual hair and makeup trends that we see on the catwalk, but also some bigger movements in the beauty industry that could transform our routines for months and years to come! We’ve looked at findings from Pinterest and tapped into the team’s own know-how to draw up this list of beauty predictions for the new year! Continue reading


Five Autumn/Winter 2017 beauty trends you need to know about

A brand new fashion season brings with it a bucketload of incredible looks on the catwalk. Although there are plenty of fashionistas here at Direct Cosmetics, we always pay closest attention to the hair and makeup, not the clothes!

This season saw some particularly bold looks on the runway, but they’ll only need small tweaks to make them workable IRL!

Here are the top A/W 2017 beauty trends… Continue reading

Five Halloween makeup hacks to try this year

Makeup is the key to perfecting every Halloween costume, whether you’re going down the traditional spooky costume route or turning to pop culture for your outfit idea.

Instead of splashing out on face paint, fake blood and other costume makeup that you’ll only get a chance to use once, these clever Halloween makeup hacks will show you how to make the most of regular beauty products this Halloween.

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Your six step guide to flawless contouring

Contouring: a beauty technique that we all want to master, but few of us have! We all know the power of makeup and its ability to adjust our appearances, hide our flaws and enhance our best features. Contouring is able to achieve all that, and more. Yet no matter how many times you try your best to replicate Kim K’s look, it’s not quite so easy when you don’t have a team of professional makeup artists at your disposal!

If you’re struggling with contouring, here’s our step-by-step guide to mastering this art. Continue reading

The essential cosmetics for a perfect holiday

No holiday packing list is complete without those cosmetic essentials that will keep you looking gorgeous throughout your vacation.  Whether you’re attempting to beat the British drizzle by hitting the slopes for a spot of skiing, or fleeing the continent altogether to soak up the rays in sunnier climbs, don’t even think of boarding that plane before you’ve stocked up on your essential budget cosmetics. Continue reading

The perfect wedding makeup guide

2-bridal-wedding-makeupThere is not much more beautiful than a late summer or early autumn wedding – other than the bride, of course. Delicate flowers against a dramatic backdrop of green grass and a grey-blue sky, the perfect dress, the ideal partner; they’re all part of the recipe for a wonderful wedding. Sweep your hair away from your face to save from the heat when you’re all packed into the reception hall, sport a flowing dress that allows you to breathe and enjoy the day in comfort with a smile on your face – but beware of your makeup!

The makeup you choose to wear to the wedding, whether you’re the bride, bridesmaid or a guest, will need to last the entire day and be able to tackle the myriad of kisses to cheeks, the tears and, quite possibly, the rain. The last thing you need is your mascara running down your face due to a sudden downpour or the unbearable heat of a hall full of people. It pays to be prepared.

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How to: get flawless eyelashes without falsies

False eyelashes are a Marmite kind of deal: you either love them or hate them. Sure, the right set of false eyelashes can make you feel like Liz Taylor, but few of us wear them as part of our everyday look. After all, application can be a hassle – and you might also be concerned about allergies and infections.

Fear not! By taking your mascara game to the next level you can boost your lashes without the need for falsies. Here are our top tips for flawless lashes only using mascara! Continue reading