Every season we learn of dozens of fashion and beauty trends – some more accessible than others! Of course, every brand wants to push their new product as the next big thing, and try to create their own trends to drive demand.
Only a handful of these ‘trends’ turn into legit trends that actually have an impact on our beauty routines.
So, how can we tell which trends are real and which are no more than marketing?
By turning to perhaps the biggest data gatherer in the world: Google.
Google collated search data on skincare to find out the biggest 2017 skincare trends in some of the biggest markets in the world. While their report is mainly targeted at skincare brands, the results are intriguing for all of us! Continue reading →
Struggle with shine every summer? You’re not alone. Unless you plan to hide in an air-conditioned room for the summer months, you’re going to have to deal with sweaty skin exacerbating your usual skincare challenges!
Want to overcome the elements this summer? Here are our top tips for looking after oily skin when the weather’s against you… Continue reading →
Spring is almost here. The new season is the perfect time to amend and adjust your beauty routine. As the weather eases, your skin changes and the sun finally emerges for more than a couple of hours each day, your skin and hair adjust to the new conditions. It’s smart to switch your beauty routine to adapt to these new beauty challenges – while also embracing spring with fun new lipstick shades and perfumes!Continue reading →
Winter is here – and with it comes a whole set of new beauty challenges. You have two choices: resolutely stick to the same routine and hope for the best, or make a couple of smart changes to your beauty routine to see off the worst of winter!
Here’s what you’re up against: the cold, windy weather of winter strips the moisture from your skin, whilst also making it more vulnerable to irritation. The heat blasting from the radiators at home, in your car and at the office doesn’t provide your skin with much respite either – they dry out the air, decreasing humidity to below usual levels, further parching your skin. Continue reading →
With every Monday and the return to work, weekend parties can seem like a distant memory. However, the indulgent nature of your weekends can often mean that, rather than returning to work rested and ready to go, we begin the new week in a worse state than ever. The late nights, too much drinking and gorging on rich foods take their toll on our appearances – not to mention our bank balances. Weekends and seasonal parties such as Christmas, Valentines, Easter and festivals can leave you looking run-down and exhausted. But do not despair, using our favourite cosmetics, we can enjoy all the festive season has to offer and still sparkle come Monday morning. Continue reading →
Thinking of buying Aunt Norma some anti-wrinkle skincare cream? Perhaps you should think again. Giving a loved one a beautifully wrapped, thoughtfully selected gift should be a joyous occasion, though sadly that may not always be the case. What might have started out as a well-intentioned present could land you in hot water. Here are our top tips to avoid causing offence: