Men’s Makeup: The next big beauty trend?

Men have been using cosmetics for thousands of years, from the Egyptians’ love for kohl, to the Elizabethans’ use of lead-based cosmetics to whiten the skin. During the past century, men’s makeup certainly hasn’t been the norm! Aside from the brief guyliner trend in the mid-noughties, men’s makeup is still chiefly associated with drag.

But in recent years, there have been signs that men’s makeup is moving away from the theatrical and towards the practical.

In fact, the UK boss of L’Oreal reckons we could be seeing men’s makeup counters at department stores within five years.

So, what’s behind this change? What men’s makeup products can we expect to see? Is it a fad or here to stay? Continue reading

Advertisements

Eight beauty tips for sensitive skin

Almost half of us reckon we have sensitive skin, but there’s definitely a huge variety of ingredients we’re sensitive to, as well as the severity of any reaction.  Whether it’s the occasional breakout caused by a problem product, or a specific ingredient that you always try to stay away from, you have to do your best to work around it.

If you have sensitive skin, we’ve got some quick tips to help you with your skincare and makeup routines.

Before we start: if you have a diagnosed skin condition, follow your doctor or dermatologist’s advice!  This guide is intended for those of us with mild to moderately sensitive skin that’s more of an annoyance than a health problem.

Continue reading

Essential New Year products from Direct Cosmetics

January is upon us, and with it the sad end of the party season! After years of getting into the holiday spirit only to feel the after effects come January, we felt it was only right to let you into our little secrets for combating the negative effects of all the calories, sugar, alcohol (and general good stuff) that we consume and imbibe during the festive period. For 11 months of the year you manage to retain your discipline and (generally) behave yourself, so it seems a shame to undo all of your hard work in one debauched week. Take a look at five great products available from the Direct cosmetics website that you should add to your armoury for the all-important January detox… Continue reading

Top Skincare Trends Revealed by Google

Every season we learn of dozens of fashion and beauty trends – some more accessible than others! Of course, every brand wants to push their new product as the next big thing, and try to create their own trends to drive demand.

Only a handful of these ‘trends’ turn into legit trends that actually have an impact on our beauty routines.

So, how can we tell which trends are real and which are no more than marketing?

By turning to perhaps the biggest data gatherer in the world: Google.

Google collated search data on skincare to find out the biggest 2017 skincare trends in some of the biggest markets in the world. While their report is mainly targeted at skincare brands, the results are intriguing for all of us! Continue reading

Essential summer skincare tips to tackle oily skin

Struggle with shine every summer? You’re not alone.  Unless you plan to hide in an air-conditioned room for the summer months, you’re going to have to deal with sweaty skin exacerbating your usual skincare challenges!

Want to overcome the elements this summer? Here are our top tips for looking after oily skin when the weather’s against you… Continue reading

How to Spruce Up Your Beauty Routine for Spring

Spring is almost here.  The new season is the perfect time to amend and adjust your beauty routine. As the weather eases, your skin changes and the sun finally emerges for more than a couple of hours each day, your skin and hair adjust to the new conditions. It’s smart to switch your beauty routine to adapt to these new beauty challenges – while also embracing spring with fun new lipstick shades and perfumes! Continue reading

Seven winter skincare routine changes you need to make

Winter is here – and with it comes a whole set of new beauty challenges. You have two choices: resolutely stick to the same routine and hope for the best, or make a couple of smart changes to your beauty routine to see off the worst of winter!

Here’s what you’re up against: the cold, windy weather of winter strips the moisture from your skin, whilst also making it more vulnerable to irritation. The heat blasting from the radiators at home, in your car and at the office doesn’t provide your skin with much respite either – they dry out the air, decreasing humidity to below usual levels, further parching your skin. Continue reading