Men have been using cosmetics for thousands of years, from the Egyptians’ love for kohl, to the Elizabethans’ use of lead-based cosmetics to whiten the skin. During the past century, men’s makeup certainly hasn’t been the norm! Aside from the brief guyliner trend in the mid-noughties, men’s makeup is still chiefly associated with drag.
But in recent years, there have been signs that men’s makeup is moving away from the theatrical and towards the practical.
In fact, the UK boss of L’Oreal reckons we could be seeing men’s makeup counters at department stores within five years.
So, what’s behind this change? What men’s makeup products can we expect to see? Is it a fad or here to stay? Continue reading →
Staying on top of beauty trends is essential if you’re to grab the latest must-have product before the rest of the world catches on! But 2018 looks set to bring not just the usual hair and makeup trends that we see on the catwalk, but also some bigger movements in the beauty industry that could transform our routines for months and years to come! We’ve looked at findings from Pinterest and tapped into the team’s own know-how to draw up this list of beauty predictions for the new year! Continue reading →
Every season we learn of dozens of fashion and beauty trends – some more accessible than others! Of course, every brand wants to push their new product as the next big thing, and try to create their own trends to drive demand.
Only a handful of these ‘trends’ turn into legit trends that actually have an impact on our beauty routines.
So, how can we tell which trends are real and which are no more than marketing?
By turning to perhaps the biggest data gatherer in the world: Google.
Google collated search data on skincare to find out the biggest 2017 skincare trends in some of the biggest markets in the world. While their report is mainly targeted at skincare brands, the results are intriguing for all of us! Continue reading →
It might seem only a few months since last winter, but autumn will pass quickly and we’ll soon be dealing with long winter nights and chilly winter weather once more! For those of us with dry or sensitive skin, winter is a particularly annoying time of year. Cold, dry air and central heating can further dry out our skin, leaving it more vulnerable to irritation. Tweaking your skincare routine for winter can help you reduce or eliminate the common skincare problems you suffer during the winter months. While everyone’s skincare needs and problems are different, there are many general skincare tips we can offer to help you through the winter. Continue reading →
Here at Direct Cosmetics, we have our morning skincare routines all sorted out, but we don’t think we’re alone in saying that we don’t pay enough attention to our skin before we sleep. In the day our skin is exposed to all kinds of pollutants – not to mention UV light from the sun. What should you be doing before you go to bed to keep your skin in tip-top shape for the next day?