Tackling split ends: do’s and don’ts

We all know that too much heat isn’t good for our hair. Split ends are one of the most visible signs of damaged hair, but it’s not only a daily dose of hair straighteners or the hair dryer that cause them. Of course, the obvious solution to split ends is to head to the hairdresser, but when you’re growing your hair out, or want to avoid making expensive visits to the salon quite so frequently, it seems like split ends are just something you have to accept.

But there are some steps you can take to ward off split ends, and reduce their appearance.

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Mother’s Day Gift Ideas for 2018: Time to Spoil Mum!

Mother’s Day is early in the UK this year: March 11th! There’s not long left to get some gifts ready for mum, so grab some soon to avoid recreating last year’s supermarket flowers and choccies combo!

Mother’s Day gives you the chance to show your mum how important she is to you – to thank her for everything she’s done for you and, perhaps more importantly, it gives you the opportunity to spoil her!

Doing the washing up, treating her to meal out or a spa day are all fab gifts in and of themselves, but giving mum something extra to unwrap is a must! That’s where we come in – here are some top beauty gifts for Mother’s Day that don’t cost a fortune. Continue reading

Your six step guide to flawless contouring

Contouring: a beauty technique that we all want to master, but few of us have! We all know the power of makeup and its ability to adjust our appearances, hide our flaws and enhance our best features. Contouring is able to achieve all that, and more. Yet no matter how many times you try your best to replicate Kim K’s look, it’s not quite so easy when you don’t have a team of professional makeup artists at your disposal!

If you’re struggling with contouring, here’s our step-by-step guide to mastering this art. Continue reading

Top Skincare Trends Revealed by Google

Every season we learn of dozens of fashion and beauty trends – some more accessible than others! Of course, every brand wants to push their new product as the next big thing, and try to create their own trends to drive demand.

Only a handful of these ‘trends’ turn into legit trends that actually have an impact on our beauty routines.

So, how can we tell which trends are real and which are no more than marketing?

By turning to perhaps the biggest data gatherer in the world: Google.

Google collated search data on skincare to find out the biggest 2017 skincare trends in some of the biggest markets in the world. While their report is mainly targeted at skincare brands, the results are intriguing for all of us! Continue reading

Five ways to fight frizzy hair

As much as we love the summer, there’s no doubt that it can play havoc with our hair! If you’re prone to frizz at the best of times, summer is practically frizzmageddon. Instead of letting your fight with frizz spoil your summer, take action to defend your locks from the elements!

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Top Halloween makeup ideas for 2016

If you’re planning to dress up as Harley Quinn, a Pokémon trainer, or your favourite Star Wars/Game of Thrones/Marvel character for this year’s Halloween party, the makeup you opt for is kinda obvious – something that fits the character.

However, if you’d like this year’s Halloween costume to be centred on your incredible makeup skills instead of a pop culture character, it might be a little trickier to find inspiration.

This year, the Direct Cosmetics team share their favourite show-stopping Halloween makeup ideas for 2016. Which is your favourite?

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Ten autumnal makeup essentials for budget beauty buffs

Autumn makeupNow that the summer is coming to an end, beauty buffs like ourselves are beginning to stare wistfully into our cosmetics cabinets at home, longing to replace that light floral fragrance and that summery, shimmery body powder. How can we manage that transition from summer to autumn without breaking the bank? Fortunately, retailers such as Direct Cosmetics sell big brand name cosmetics at bargain prices. Here are ten autumnal makeup essentials for you budget beauty buffs out there.

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