You always try to avoid eating food after it’s use by date, and you always wash your hands after touching something gross – so why do so many of us apply cosmetics with brushes that haven’t been washed for weeks, or use makeup products that are past their expiry dates?
When we can’t see ‘dirt’ on our makeup, we assume it’s clean and safe to use. But makeup, particularly liquid makeup, is something of a bacteria trap. And we apply cosmetics onto our lips, and around our eyes. Eek!
But by looking after makeup products and brushes and keeping an eye on expiry dates, you can minimise the risks that makeup poses to your health.
Contouring: a beauty technique that we all want to master, but few of us have! We all know the power of makeup and its ability to adjust our appearances, hide our flaws and enhance our best features. Contouring is able to achieve all that, and more. Yet no matter how many times you try your best to replicate Kim K’s look, it’s not quite so easy when you don’t have a team of professional makeup artists at your disposal!
If you’re struggling with contouring, here’s our step-by-step guide to mastering this art. Continue reading →
Every season we learn of dozens of fashion and beauty trends – some more accessible than others! Of course, every brand wants to push their new product as the next big thing, and try to create their own trends to drive demand.
Only a handful of these ‘trends’ turn into legit trends that actually have an impact on our beauty routines.
So, how can we tell which trends are real and which are no more than marketing?
By turning to perhaps the biggest data gatherer in the world: Google.
Google collated search data on skincare to find out the biggest 2017 skincare trends in some of the biggest markets in the world. While their report is mainly targeted at skincare brands, the results are intriguing for all of us! Continue reading →
As much as we love the summer, there’s no doubt that it can play havoc with our hair! If you’re prone to frizz at the best of times, summer is practically frizzmageddon. Instead of letting your fight with frizz spoil your summer, take action to defend your locks from the elements!
If you’re planning to dress up as Harley Quinn, a Pokémon trainer, or your favourite Star Wars/Game of Thrones/Marvel character for this year’s Halloween party, the makeup you opt for is kinda obvious – something that fits the character.
However, if you’d like this year’s Halloween costume to be centred on your incredible makeup skills instead of a pop culture character, it might be a little trickier to find inspiration.
This year, the Direct Cosmetics team share their favourite show-stopping Halloween makeup ideas for 2016. Which is your favourite?
The summer holiday season is within touching distance. The getaway that you booked in the depths of winter is on the horizon, and you’re starting to get excited about a lazy week on the beach at your destination. When the time comes to pack your suitcase and head to the airport, you almost always face a predictable problem: running out of space in your suitcase or hand luggage.
We all envy vacationers who can make do with hand luggage for a weekly trip or pack their suitcase so efficiently that half of it is left free for souvenirs. Cutting down on clothes is perhaps the easiest way to find space in your suitcase, but reducing the size of your makeup bag can also help! If you struggle to decide which cosmetics and skincare products to take with you on holiday and want to pack more efficiently, here are our top tips: Continue reading →
Mother’s Day comes early this year – on March 6th mothers across the UK will be treated to spa days, lavish meals out, and some fabulous gifts from their children! With only a matter of days until March 6th comes around, it’s time to start preparing presents for her. No idea where to start? The Direct Cosmetics Mother’s Day gift guide is filled with plenty of inspiration so that you can make sure mum gets the perfect present!