The 2015 Direct Cosmetics beauty awards

1 - 2015 Direct Cosmetics beauty awards IV

The awards season is in full swing! The great and the good are seeing their achievements recognised at lavish awards ceremonies across the globe, and the Direct Cosmetics team thought they’d get in on the act! It’s time to roll out the virtual red carpet and celebrate the last 12 months of style and beauty with our very own set of awards. From the beauty breakthrough award to style icon of the year, let’s get started with the 2015 Direct Cosmetics beauty awards!

 Top hair colour

2014 was the year of rainbow hair. We saw celebs donning pastel pinks, deep greens, dark purples and even platinum hair. Pantone chose marsala as their colour of the year, and it works great as a hair colour too, with Katy Perry, Drew Barrymore and others adopting it. This year’s winner, however, is pastel pink – whether you choose to go for highlights, just the tips or your entire head of hair, pastel pink makes a huge statement.

 Best hair transformation

Katy Perry, Scarlett Johannson, Rosie Huntington-Whiteley, Cara Delevingne and Harry Styles all drastically changed their style over the course of 2014. While the ladies opted for shorter cuts and undercuts, Mr Styles has moved on from his typical boyband hairstyle to a rockstar-style mane. However, this year’s award goes to Rita Ora. The Voice judge has undergone almost countless hair transformations during the year, making use of extensions, wigs and every hair colour under the sun to constantly refresh her look. We particularly loved her take on the asymmetrical bob.

 Top makeup trend

Every year we report endless makeup trends that we see on the catwalk, but not all of them catch the imagination of the public! Berry lips returned with a vengeance, and we saw plenty of metallics back en vogue. Bright blue was the colour to wear around your eyes early in 2014, and orange lipsticks dominated in summer. Red lipstick started to dominate in the later stages of the year, but what was the top trend? Winged eyeliner. Sure, winged eyeliner is always falling in and out of fashion, but this year we couldn’t get away from it.

 Hairstyle of the year: men

2014 will be always be remembered in the style world as the year of the beard, but which hairstyles were biggest this year? Nominations include the topknot (also known as the man bun), slicked back (see: David Beckham and Bradley Cooper) and textured locks. Slicked back hair (usually with shaved or short back and sides) takes it.

 Hairstyle of the year: women

There’s no competition – the long bob ruled 2014. Rosamund Pike, Taylor Swift, Alexa Chung, Rosie Huntington-Whiteley, Karlie Kloss and Kim Kardashian all adopted this cut at some point in 2014.

 Rising style stars

During the past 12 months, we’ve seen plenty of new style stars emerge. Actors Eddie Redmayne and Jamie Dornan are receiving increased attention for their style credentials, while starlets such as singer St. Vincent, model/actress Suki Waterhouse and Lily Collins are establishing their own sartorial styles.

 Style icon of the year

Best-dressed lists only tell half the story. Style icons don’t just dress well, they also have an impact on our culture. This year, we’re going to go for Taylor Swift. The singer’s latest style makeover has coincided with two important things: a brilliant new positive, friendly, genuine attitude and an excellent new album. Taylor Swift’s new do and signature winged-eyeliner-red-lippy look have been everywhere over the past few months. Her style alternates effortlessly between the casual girl-next door and 21st century red carpet chic.

 Inspired by any of these stylish celebs? Get hold of all the cosmetics and accessories you need for your new looks at great prices through Direct Cosmetics’ online store!

1 - 2015 Direct Cosmetics beauty awards III


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