Blowing the whistle on male cosmetics


We’re not going to pretend to believe that any guys are going to be reading this post themselves, so ladies, we’re going to address this one to you directly, if you don’t mind. Most men have an inbuilt suspicion about cosmetics; they often associate them with femininity so the mere mention of guyliner or manscara will have them puffing out their chests and striding manfully off to the nearest boozer in no time. We don’t want to talk about the divisive subject of male beautifiers however (we like our guys as rugged as the rest of you), just the everyday male cosmetics that all blokes should keep in their side of the bathroom cabinet. Here’s what they need to know, and as they aren’t going to be reading this, you’re going to have to remember to tell them. Repeatedly.


Yes, believe it or not men need a skincare regime, too. Men have thicker skin than women – it’s one of the reasons we often feel colder than they do – but it also means that they are often less prone to sensitive skin than we are. However, men have to shave their faces, and this can cause a great deal of irritation and dryness without the proper products on hand. A good quality facewash is essential, as just washing with soap or shower gel is likely to dry out the skin around one’s face. Non-alcohol shaving gel is recommended too, as a high alcohol content will cause further dryness and irritation. They should finish off with a good moisturiser to help stave off razor burn, spots and ingrown hairs.


Hands up how many of you have a boyfriend or husband who wears the same fragrance day in, day out simply because he likes the label? Even if he’s not bored with it, you almost certainly are, but men should be matching their fragrance to their personalities and preferences in exactly the same way we do. Direct them to our guide to choosing a signature scent and then point out the more masculine categories. If you’ve got quite an old-fashioned, traditional kind of fella, leather fragrances like Halston’s Classic Natural Spray should be right up his street. Outdoorsy guys will suit woody scents like Oscar de la Renta’s Oscar for Men, or for a fresh, everyday fragrance you can try a product with citrus notes like Tommy for Men by Tommy Hilfiger. For our full range of male fragrances, click here.


We hate to break it to you, but you might want to persuade your man to buy a concealer; cue thousands of domestic tantrums all across the country. Yup, men are just as susceptible to blemishes, spots, imperfections and under-eye circles as we are, so if we’re going to all this effort to make ourselves look nice, shouldn’t they extend us the same courtesy? It might take you a bit of nagging, but think of the confidence he’ll have knowing that he’ll be walking around town with a flawless face and a fresh new scent? Buy him some as a gift, then he’ll have to use it…



3 comments on “Blowing the whistle on male cosmetics

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